New toolkit helps navigate social media

Alberta Municipalities, in partnership with Parodos Social Marketing, recently introduced a Social Media Toolkit that's specifically designed for our members and potential municipal election candidates.

Whether you're just getting started or looking to refine your online presence, this toolkit offers practical guidance to help you feel confident and prepared. The toolkit includes:

• Strategies for building a safe and professional presence on social media
• An overview of different platforms – which platform(s) are best-suited to your needs
• Best practices for engaging with residents online in a respectful, productive way.

Social media can help build connections and improve transparency in local government. When used wisely, social media posts can help you share your message, build trust, and foster community dialogue.

If you're thinking about running for council this year or supporting someone who is, add our Social Media Toolkit to your summer reading list!