Marketing & Communications Advisor

MARKETING & COMMUNICATIONS ADVISOR

Reporting to the Senior Director, Marketing & Communications, the Marketing & Communications Advisor plays a key role in supporting the development and execution of internal corporate communications from senior leaders. Additionally, this role supports communications and marketing for programs designed to enhance the visibility of Alberta Municipalities, its strategic priorities, business services, and sustainability programs. The role works in close collaboration with program staff to support the:  

• Creation of compelling content;
• Creation and distribution of internal and external marketing and communication materials;
• Management of social media platforms and websites; and
• Co-ordination of outreach events.  

A strong understanding of communications and marketing is required to engage internal stakeholders in the development, launch, and ongoing delivery of programs, tools, and resources. The incumbent will possess strong communication and marketing skills and knowledge of operations within Alberta’s municipal governments.

Classification                                                                           Position Term

Level 3 – Consultant/Program Associate                                 Term, 12 months

Know-How 

Practical / Technical Knowledge 

• Post-secondary education in communications, journalism, marketing and communications and/or other closely related field, or any combination of related education, experience, certifications and licenses that will result in a candidate successfully performing the essential functions of the job.
• 2 - 5 years of experience developing content for marketing and communications strategies in the provincial or municipal government(s), or a related field is preferred.
• Demonstrated experiencing in developing persuasive and engaging content (e.g., website content, blogs, videos, social media posts), taking technical information and simplifying it for general consumption.
• Demonstrated experience with supporting the creation of media, including print, digital, video, and radio.
• Demonstrated experience in website content development.
• Understanding of how to identify and manage stakeholders.
• Knowledge of principles of project management.
• Proficiency in website content management systems, social media monitoring & publishing, Adobe Suite, Microsoft 365 and email marketing tools (e.g. Mail Chimp).
• Savvy with social media and digital marketing tactics.
• Demonstrated fluency in using standard office software packages (MS Office: SharePoint, Excel, Word, PowerPoint, Outlook)

Planning, Organizing, and Integrating 

• Team-oriented, hands-on, highly skilled, adaptive, and client-focused. 
• Knowledge of existing Alberta Municipalities programs & strategic priorities as well as other local, provincial, and federal programs related to municipalities.
• Strong time management skills to handle multiple priorities and various program projects.
• Ability to exercise independent judgment, set priorities and make decisions in a fast paced and complex working environment.
• Sound business ethics, including the protection of proprietary and confidential information

Communications, Marketing, and Influencing Skills  

• Outstanding writing and communication skills are essential.
• Ability to distill technical information in a clear and easy-to-understand manner.
• Extraordinary attention to detail, quality, organizational, and problem-solving skills.
• Ability to work with external vendors such as creative and digital agencies, and event staff.  
• Excellent interpersonal and relationship management skills.
• Demonstrate strong interpersonal skills with the ability to inspire, support, and collaborate with team members.
• Ability to foster relationships with stakeholders, both internal and external, and work individually and as part of a team.
• Ability to form and maintain effective relationships with coworkers and build strong professional relationships over the phone, email, and in-person.

Responsibilities 

• Collaborate with staff to develop and deploy engaging, thoughtful, and shareable content and events that drives participation in Alberta Municipalities’ programs & services.
• Draft and create content for: website, social media, marketing collateral, presentation slide decks, speeches, talking points, fact sheets, articles, blog posts, program guidebooks, success stories, newsletters, advertisements, surveys, media releases, trade shows, etc.
• Draft, compile, edit, and execute letters, presentations, reports, media releases, and other communications and information as required.
• Ensure that all brand communication elements are consistent and accurate, and are reflective of the current brand strategy, plan, and communication objectives.
• Co-ordinate external vendors (creative and web agencies) if required to ensure creative is aligned with messaging and brand.
• Contribute to the management of all owned-media properties such as websites, social media accounts, newsletters, and conference content, and advise of similar products delivered with partner organizations.
• In collaboration with staff, plan and co-ordinate workshops, webinars, events, and various creative marketing, education and outreach tasks that build awareness of and inspire participation in Alberta Municipalities programs in cities, towns, villages, summer villages, municipal districts and counties across Alberta. 
• Assist with tracking, monitoring, and reporting performance of communication channels and outreach efforts.
• Ensure Alberta Municipalities internal stakeholders have the correct information and marketing materials to promote their strategic priorities, programs, & services
• Support relationships with community partners, external stakeholders, media outlets, and other relevant organizations to co-ordinate efforts, communicate opportunities, and amplify profile.
• Participate in presenting Alberta Municipalities’ program information and benefits.