Communications and Marketing Strategist

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Job Type Communication / Information / Cultural
Organization City of Leduc
Competition Number Posting ID: 22 - 66
Job Description

Posting ID:  22 - 66
Communications and Marketing Strategist

Temporary, full-time (18-month term) – 35 hours per week
$39.09 - $48.88 / hour 

At the City of Leduc, our mission is People. Building. Community. We offer a collaborative and dynamic workplace where our values of Teamwork, Service, Respect and Leadership guide our conduct and contribute to a healthy culture. If you would like to work as part of a progressive organization and enjoy a fast-paced environment, then this may be the opportunity for you.

We are currently recruiting for a temporary, full time Communications and Marketing Strategist in our Communications and Marketing Advisory Services (CMS) team.

About the Opportunity:

Reporting to the Lead, Communications and Marketing Strategy, the Communications and Marketing Strategist is responsible for planning, developing, implementing and evaluating communications and marketing strategies for assigned initiatives to support the City of Leduc’s day-to-day operations and overall strategic plan. This position works collaboratively with CMS team members and client groups to build out communications strategies and tactics in support of the City’s goals and is responsible for client consultation and preparation of material that will be used to maintain and improve program delivery and communicating programs, services and initiatives. The Communications and Marketing Strategist is a communications professional who exhibits creativity, resourcefulness, confidentiality and is passionate about the impact communications has on the organization and our community.

Responsibilities of the position include, but are not limited to:

  • Collaborates with department areas to fully understand CMS support required, gathers information and provides strategic recommendations on program details, timelines, desired outcomes, target audiences and allocated communications budget for assigned projects
  • Supports communication initiatives from concept through execution to ensure objectives and outcomes are clearly defined and met
  • Translates client business goals into relevant, compelling and easy-to-understand content which is informative and builds trust and transparency with target audiences
  • Recommends proactive and reactive strategic communications and marketing approaches, including identification of risks, opportunities, tactics and timing
  • Plans, prepares, writes, edits, produces and implements materials, including key messages and FAQs, news releases, announcements, website content, radio, newspaper, social media, speaking notes, etc. for various internal and external audiences and mediums that enhances the awareness and understanding of organizational and operational programs, projects and initiatives, and supports stakeholder engagement
  • Collaborates and partners with CMS team members to ensure creative collateral is developed, as required
  • Serves as point of contact for third party vendors engaged to support communications and marketing tactics (e.g., video production, graphic design)
  • Ensures that all materials present a clear, unified, and positive image for the City which are consistent with the organization’s brand and support the City’s Strategic Plan
  • Identifies and recommends opportunities for continuous improvement on internal workflows, processes and service delivery
  • Collaborates with the CMS Advisory team to provide regular project updates for their assigned divisions and ensure on-time, on-budget and on-target implementation of strategies for their client groups
  • Facilitates discussions on the communications approach for business initiatives; analyzes and evaluates existing/new programs, campaigns, and events to ensure they are meeting the desired outcomes
  • Builds and maintains positive working relationships across the City to increase organizational awareness and understanding of CMS priorities, and translate this knowledge to strategic advice and support for assigned projects
  • Builds and maintains positive working relationships with members of the media through respectful, helpful and prompt interactions and supports City spokespeople by coordinating interviews and preparing media interview materials
  • Prepares press releases and media advisories
  • Facilitates, supports and participates in City media events, as required

Qualifications:

  • You are the successful candidate for this position if you have the following:
  • Post-secondary degree in communications, marketing, journalism, advertising, public relations or a related field, or a diploma with similar focus complimented by working experience
  • 3-5 years of communications, marketing, public relations and/or journalism experience or closely related fields
  • Related experience in a municipal environment an asset
  • Excellent verbal, writing, editing and proofreading skills
  • Demonstrated experience developing and implementing professional, engaging, strategic and impactful messages through a variety of media
  • Skilled in Canadian Press writing style
  • Strong relationship-building and consultation skills with internal and external stakeholders and a proven commitment to customer service
  • Excellent organization, time management and project management skills with the ability to manage multiple projects at once, efficiently prioritizing workload in a fast-paced and dynamic environment
  • Solid understanding of the online environment, social media tools and new technology with the ability to apply them to communications strategies, reach key audiences and build community
  • Ability to work both independently and in a collaborative team setting with a proven ability to meet deadlines Strategic thinking, creativity, problem solving and decision-making skills with keen attention to detail
  • Proficiency in a Windows-based environment including use of the Microsoft suite and Cloud-based platform
  • Must be willing to provide a current Criminal Records Check at own expense
Application Return

If this sounds like you, we want to hear from you!  To apply, please visit our website at: www.leduc.ca/careers

Competition closes at 10:00 pm (MT) on July 11, 2022.  This competition may be used to fill future vacancies at the same or lower classification level.  Due to the high volume of resumes received, we are not able to respond to individual phone calls.  We thank all applicants for their interest, however, only those selected for interviews will be contacted.